The professional marketing agency
in Hermanus
Aktileda Marketing
(pronounced Ack-Tee-Lee-Der ... it's English)
 
A lifetime of business
More than a decade of marketing in Hermanus
 
234 Kanna Street, Hermanus, South Africa   :   lawrence@aktileda.co.za   :   076 066 9200

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The HourGlass Couture Project
The problem that arrived at our door earlier this year is far more involved than just providing some marketing for a client.
 
The challenge we face is finding a solution to a world-wide decline in designer fashion retail.
 
Here is a rare opportunity to follow the story ... in real time ... as we journey through this daunting task with our partner in the project, Beatrice von Tresckow Designs.
 
Come with us as we trial marketing strategies for what must be, a new approach to niche market high-end fashion, direct to the public retail.
 
Learn More   :   see the process unfold.
 
Below you'll find a link to a video, which we hope will become an important element in our strategy ... take a look:
The retail challenge we're working on above rather sets the scene about what Aktileda is.
 
It's a lot more than "just a marketing agency!"
 
So, let me say a few things that you don't hear from other marketing agencies...

Get your business model right
...before you start
If your business is doing badly, re-think your products and business model before you do anything else.

We can help you with this
Get your business model right and you will have a potentially successful business. Then effective professional marketing will help to support and develop your business ... that's its' job.

When should you employ an agency?
Every business, from the smallest to the largest, gets this WRONG!   You should get a marketer onto your team from the moment you START your business.

When you plan your business
1.     Build your marketing strategy alongside your business model. Let your marketing lead your products and how they are packaged and presented.
 
2.     Listen to what your marketer has to say. Yes, I know he will say things you don't want to hear, but marketing is what he does for a living ... you don't.
 
3.     Think of marketing as a commodity, not as a business deal to give you ROI. It's something you buy to do a job. (More on this later)

An unusual word on marketing...
Everything I've said above doesn't sound like your average marketing agency does it!   That's because Aktileda is ... unusual.
 
Many of our competitors deal in nothing but clever photos on social media. They call themselves "Digital Marketing agencies".
 
Well, at Aktileda I have a rule that has served me well over the past decade, "Marketing is 1/4 digital and 3/4 customer experience".
 
It's that last 3/4 where the real work happens.

The Akti-Biz series
Marketing is a largely mis-understood business. To shed some light into the dark arts of marketing we are producing a series of videos:   "The Akti-Biz Series"
 
It's a series of Vlogs and podcasts.
 
I delve into the the very roots of marketing   :   I wonder how such a simple concept could have evolved into such techno-genius mess   :   I show you how to use technology properly, to drive your marketing forward.
 
Because it's not until you understand something, that you can appreciate how it can help.

The world may be digital
but the human algorithm has never changed
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