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What's behind the Aktileda philosophy...

A lifetime of engineering, theatre and events is the foundation Aktileda Marketing is built on.
Before we settled in Hermanus we had world class events like DSF - Dubai and the World Summit Opening Ceremony under our belt. We had corporate clients like Vodaworld in Jo'burg. And in the world of music, The Spice Girls, Roxy Music and Robbie Williams were among our most notable clients.
Bringing this range of experience together into a single focused unit, relevant to businesses in Hermanus was the challenge. We settled on a marketing and advertising model for a business to carry us into retirement. Creating cost effective, no-nonsense, hassle-free marketing was the vision. But let's go back to the beginning.
Story photo 1 Our industry experience stretches back to the 70's, but the story of Aktileda only began in 2004 when the Civic Auditorium opened in Hermanus. We managed the venue complex for the first 2 years of it's life, and staged a wide range of theatre productions, concerts, gala evenings, exhibitions and events during our tenure.
The Municipality at the time were very keen to develop their Civic Auditorium, and find ways to make it useful for all the communities of Hermanus. So we established a youth project called "The ArabecA Project", to encourage the region's wealth of talented young performers to take to the stage in our productions. We ran and funded the project out of our own pocket until 2018.
Our activities were not restricted to the Civic though. At various venues over the years, we've been involved with the Hermanus Whale Festival, staged our own Old Harbour Music Festival and our own Hermanus Wealth series (which was 14 different shows in 9 days!). We also had time to open a recording studio here in SA and an office in the UK.
But life moves on, and in 2016, after recording 14 albums for various musicians on our IMG Eden record label, we decided that it was time to closed both our music production and record label. Story photo 2 Looking for new challenges in 2017 brought about the move into main-stream marketing with the associated advertising and photography for social media. It was a simple step really, as we had been marketing all of our previous business ventures ourselves for years anyway!
By mid-2019 we had established a brace of solid clients and developed a useful range of services. In addition to traditional marketing, we had established a range of video marketing options and were extending our services into event marketing and product activation. In November 2019 we launched a brand new company, Aktileda Marketing Ltd to accommodate it all under one roof.
...and you remember that ArabecA Project? It was there that some of our photographic models began their training. The aim of the project was always to find a route to paid work for creative young people. Now we employ some of them ourselves.
But sometimes life moves on in directions you don't expect. By November 2020 the video production side of the business had grown to the point where the basic marketing was taking second place, which was not good for our clients. Then we took on a massive 5 music video project! Tough decisions had to be made.
So in January this year (2021) we revived our old brand IMG Eden as a separate business. This business produces all the video projects, from the short B-roll TV style ad's, all the way up to the music videos (but no further!). Aktileda has stopped producing any video material. IMG Eden will also operate autonomously from Aktileda creating it's own client base and work-flow.

Below we've put a few photos from some of the awesome events we were involved with in an earlier life...

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