the Foundation of Aktileda Marketing


	Now that marketing is on your mind...
	*Aktileda* specialises in digital marketing and advertising, though we can help with traditional also. Digital marketing is the most versatile, prolific and cost effective form of marketing on the planet. It's used by every serious business throughout the world, because it works! Digital marketing here in South Africa, revolves mainly around 2 social media platforms, Facebook & Instagram and of-course, the search engine Google. The usefulness of websites in South africa, lags far behind the rest of the world. Basically, people here don't blog much or spend time surfing. You do need a website, but don't waste too much effort on it. Let's begin at the beginning and dig down to the bed-rock of your marketing. If you want people to find your business on the internet you MUST, we mean absolutely MUST, get your buisness registered with Google Business. And you MUST post some content (even if it's just a photo) to your account regularly. Next, here in South Africa, the FOUNDATIONS you must build on that bed-rock are your 2 active and optimised social media accounts, Facebook and Instagram. The 1st thing we do for a new client is evaluate and optimise your Facebook and Instagram pages (we do this for a once off standard fee). Then we link your accounts to Facebook Business Manager and add your account to our business manager portfolio. From here we have the mechanisms we need to launch, boost, promote and schedule your basic marketing. We can also track the stat's of what we publish. The next step obviously, is to start building the content for your marketing and advertising. But from experience, if you've never used professional marketing before, we know that there are 2 questions on your mind: "Why do I need a marketing company to do that?" and "If I did employ you, what would I get for my money?" The questions are understandable because most people don't know what goes on inside a marketing company. Well, it's all about doing the job right. If you jump over to the Activation page, you'll see that doing the job right is more complicated than you think. Or, if you jump over to the Structure page, you will get an insight into how we plan your marketing and advertising, which is also more complicated than you think. Just below you'll see a selection of Creatives from actual campaigns. You'll see that photography is the core of all marketing and advertising. You'll see that each image includes elements in addition to a simple background photo. This is graphic design, which is something else that goes on inside a marketing company. Take a browse around our Graphics page. You'll see how we bring a simple photo to life. Take your time, and you'll have a much better idea of what you haven't been doing up to now, and what a marketing company does. You'll have a better idea of why you need a marketing company and what you would get for your money.

Now that marketing is on your mind...