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The Basic Plan provides low cost, fixed price, straight forward marketing to establish your media presence. We create a foundation of good quality passive marketing which is ideal for the smaller business with a static business model ... like a restaurant for example.
A limited range of Aktileda services is available only.
If you haven't already, take a browse through our Passive Marketing page.
The Basic Plan comprises:
1. The set-up and/or optimisation your media platforms (including Google Business) and add these to the Aktileda business portfolio.
2. 1 x 1 hour product or venue photoshoot per month.
3. 1 hour of website up-date work per month (if the website was supplied by Aktileda)
4. Still image posts: The production and publication of platform optimized passive marketing content. We would publish this to 4 social media platforms twice per week (on-sharing to groups where appropriate).
5. Animated post: The production and publication of a portrait style 16x9 animated post. We would publish this to 4 social media platforms once per month (on-sharing to groups where appropriate).
Options at extra cost:
a. A basic phone responsive website for a one-off R2000.oo payment
b. Additional photo-shoots at R500 per hour
c. Blog posts, published to and group on-shared from the Xplorio platform when relevant content is available ... R100 per blog.
d. Paid media campaigns. We will set and run paid media campaigns on your choice of media platform. The cost depends on your requirement.
For new clients: R2850.oo per month
For existing clients: R2250.oo per month
The Corporate Plan
If you have set out with the goal of growing your business, then you will need a marketing plan that can grow along with it ... you will need our Corporate Plan. This is particularly important if you intend to establish a brand with your business.
The Corporate Plan is a trusted business relationship between Aktileda and client business.
We should be free to produce the right content, in the right format, at the right time ... at our discretion.
Building your package:
We build a custom stategy of active marketing on top of a foundation of passive content. This strategy and the accompanying content and activities must be able to adapt quickly to changes in your business landscape.
It's all about creating events, tasks and content, tailored and timed to suit your business ... as it exists at this moment in time - and - as it develops with time.
Overall, the marketing for a growing, ambitious business is a complex multi-layered structure. As the business grows and brand recognition becomes more important, so the need for an omni-present passive strategy increases, and the need for a diligent active strategy increases.
Aktileda is here to help you...
Setting your marketing budget:
How much should you spend on your marketing?
Well, here's a widely used way to calculate a reasonable figure.
Add together your basic overheads ... your rent, your service bills and your staff basic salaries ... per month.
5% of this figure is a reasonable marketing budget.
It's your decision of-course, but oak trees don't grow from peanuts! What ever figure you set, we will work within your budget to compile and provide a strategy of content, tasks and support activities, itemised and invoiced at each month end.
The minimum budget for a corporate plan:
R4500.oo per month
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