Nav link photo
Nav link photo overlay
Nav link photo
Nav link photo overlay
Nav link photo
Nav link photo overlay
Nav link photo
Nav link photo overlay
Nav bar filler pic class=
Nav link photo
Nav link photo overlay
Nav link photo
Nav link photo overlay
Nav link photo
Nav link photo overlay
Nav link photo
Nav link photo overlay

Digital Marketing & Advertising...


Aktileda specialises in digital marketing and advertising, which means that we have only 2 goals in life:
1.     To create and publish information to educate potential customers about your brand or products, which is the marketing.
2.     To create and publish information presented in a way that stimulates retail sales, which is the advertising.
Marketing Structure photo 1 Like so much in life, it sounds easy until you have to do it. Let's take a look...

Marketing Structure photo 2 The photo on the right is called a "Sales Funnel". It shows the journey from publishing information to wide target audiences, through to people showing increasing degrees of interest, and then to potential customers actually making enquiries, which are "Marketing Qualified Leads" or MQLs. At this point your sales people take over, and the MQLs become "Sales Accepted Leads" or SALs. Hopefully, the skill of your sales team turns each SAL into a sale or closed deal.

To get from educating target audiences all the way down to receiving MQLs, takes a series of linked campaigns spread over weeks or months. Planning the objectives of your marketing is vital. Some of this planning can be surprisingly deep. For example, when we were planning the campaign for a line of clothing, the marketing and advertising had to reflect how we want you to feel when you are wearing the clothes! The example post we show you on our Activation page illustrates the point. It shows one of the "perception establishing" graphics we used for this project.

And now advertising...
The pandemic trials of 2020 had a drastic effect on social media throughout the world. Basically, people spent far more time glued to their social media, and now they can't get un-glued! In response to this, during the year YouTube re-invented itself and both Facebook and Instagram totally re-built their Business Management systems! They did this because they found that video advertising is 5 TIMES more effective than any other.
Aktileda can provide video advertising, but to do it at a sensible price, we had become 2 companies. We have re-invented IMG Eden (click here to take a look) to become a video production company. A separate company with separate staff. Best of all, IMG Eden can produce 30 seconds of high-energy informative video advertising for LESS THAN the price of A 1/2 PAGE NEWSPAPER AD'
An example was the 1 To-Go campaign we did for Cattle Baron Hermanus. It was a new concept to the brand, and the only way to pack the whole story into one parcel was to use a TV style video ad'. Click on the bottom right icon below, you can watch the video. This video ad' was a single part of a 3 month long series of linked campaigns, which is a lot of planning!

So, that's a very brief overview of some of the things we need to think about when we plan your marketing and advertising. It's a lot more complicated than just posting a few photos on FB. You can see that the campaigns are planned well ahead, then tailored and created just for you. If you jump over to our Activation page, you'll get and in-depth look at the birth and creation of a "perception setting" post. Or you can take a browse through these graphics below. Watch the videos. They are all taken from actual campaigns.

The top row of images is a selection from our Brand Marketing portfolio
Marketing Structure photo 6
Marketing Structure photo 7
Marketing Structure photo 8
The middle row of images is a selection from our Product Marketing portfolio
Marketing Structure photo 3
Marketing Structure photo 4
Marketing Structure photo 5
The bottom row of images is a selection from our Video Advertising portfolio
Video photo 4
Video photo 4b
Video photo 4
Video photo 4b
Video photo 4
Video photo 4b
Aktileda Marketing disclaimer