Now that marketing is on your mind... |
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Obviously, small business owners know this also. They use their cell phones to take nice photos of their products and post them to their favourite social media platforms. They will tell you that they do their own marketing because this is all they need to get their products "out there".
Unfortunately, these business owners have missed the point completely. They have failed to understand the real purpose of marketing. Getting your products "out there" is only a very small of what actually needs to be done.
The aim of your marketing should be to slowly increase the PERCEIVED VALUE of your products.
The ultimate goal of your marketing must be to get your customers to comfortably pay you a higer price than your competitors, because they WANT to buy your products instead of theirs. A classic example of this is the Rolex watch. They give you the correct time just like any other decent watch. So why do people happily pay tens of thousands of $s for the privilage of owning one? Nothing more than the PERCEIVED VALUE of the Rolex. Marketing is far more than taking snaps on your cell phone to get your stuff "out there". Professional marketing is a long-term series of planned campaigns that present your business and products in a way that gives your customers seductive, believable and comfortable reasons to pay premium prices. Take your time to think about this, because it's what you often do when you are shopping. You do this for some products but not others. You don't notice you're doing it and never consider why! It's time to start thinking about Professional Digital Marketing. |
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