Now that marketing is on your mind... |
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Marketing is all about getting information to as many people as possible within a given location. Digital marketing isn't complicated, but it does take time, a lot of time. To be effective you should publish quality information to at least 4 platforms, 3 times per week as an absolute minimum. 
The time it takes to do that is the reason businesses employ people like us to do it for them. But let's begin at the beginning.
Everyone knows the 3 leading social media platforms, Facebook, Instagram and Twitter. The one everyone forgets is the one that's most important, Google. It's quite surprising how many people don't know that Google Business is a digital marketing platform! So, your digital marketing foundation is a set of business accounts with these media platforms. When you become a client of ours, we bring all these accounts under our management portfolio. It's through here that we create and publish your marketing information every week. It's only through here that we can track all the results and stat's correctly. Now, your website. Truthfully, the effectiveness of a website here is limited compared to Europe and America, but it is still an important tool. It's the obvious easy-to-find place to keep product visuals and a pricelist or menu for example. But for the smaller business we would never advise wasting money on a grand design. Keep yours clear and simple, and above all, make sure it downloads really quickly. Internet coverage over populated areas of South Africa is actually quite good, but the speeds can be very low. A simple site that downloads quickly will be far more effective than a big slow fancy one. This leaves us with the content of your posts. Just below you'll see a selection of Creatives from actual campaigns. Photography is the foundation on which all marketing and advertising is built. Each image includes elements in addition to a simple background photo. This is graphic design, which is probably the mosts important thing that goes on inside a marketing company. Take a browse around our Take your time, professional marketing isn't something to be rushed. It's a plan for the long road! |
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