HourGlass Couture
Media Kit
This media kit focusses on the launch event for HGC, and is aimed at you, the business investor.
 
Reading the motivation (you can download it) will help you to understand the importance of the event to the town, and the value of support from an investor.
 
For every serious business investor, the start point will be the target audience. In this case ... wealthy, high LSM group, 25 - 45 age group.
 
Now ... let's look at how we can leverage this for you.
Tap here to download the media kit
 

 
The kit includes a full motivation and description
The HourGlass Couture experience learns from the roots, origins and traditions of the earliest fashion shows to create an event featuring bold designs, exquisite silhouettes and unapologetic elegance that fits seamlessly into life-style appeal of the Millionaire's Coast.
 
Set in the chic ambience of The Wine Glass venue in Hermanus, HourGlass Couture draws together Fashion and Culture from across the world into a memorable opportunity to acquire exclusive hand-made designer fashion wear.
Event date:   Saturday November 8th
Venue:   Wine Glass, Harbour Road, Hermanus
Doors open:   2:00PM
Website:   www.aktileda.co.za/hgc.html
Facebook:   HourGlassCouture.Hermanus
Instagram:   @hourglass_couture
Twitter:   @HGC_Hermanus
Beatrice von Tresckow Design
A world class design house based in the UK. A Go-To for ladies occasion wear in Europe.
 
With endorsements from celebrities like Joanna Lumly and Claire Balding, the brand appeals to those who appreciate quality and investment, yet have an eye for style and colour in their everyday lives.
 
Signature features of Beatrice von Tresckow are vibrant colours and intricate hand-sewn emboidery. Every garment is individually hand-made.
 
Beatrice settled in the UK in 1996 and has built a world class design studio since that day. The brand head quarters are in Cheltenham, with 2 shops in the UK ... Beatrice garments appear at shows throughout Europe and now South Africa.
 
A support to young designers
The fashion industry is very small and highly competitive. Finding a way in and getting a foothold for a young designer can be a daunting task.
 
HourGlass Couture events will be an opportunity for up & coming designers to exhibit alongside a seasoned professional ... a chance to learn, to network, to experience a professional fashion show.
1.     40% male 60% female : high LSM : age range 25 - 45
2.     Discerning private buyers : existing customers
3.     Fashion industry buyers
4.     Fashion forward professionals
5.     Creative industry influencers
6.     Lifestyle & fashion Vloggers
Obviously, investment or sponsorship is always based on marketing driven ROI ... but it's important to note that we are happy to tailor the benefits to match your specific ROI needs, aims and objectives. The investment options listed below are a guide only.
 
Gold investor:
For investment of R25,000.oo or more
Benefits:
1.   Business name, logo and mention (where appropriate) inclusion in event media content and advertising published by the organizer
2.   Preferential business name and logo inclusion in participants marketing content
3.   3 personalised event linked media features (e.g. video interview, animated social media content)
4.   Primary strategic venue marketing material placement
5.   Primary venue product placement
6.   Stage mention (by the MC throughout event as appropriate)
7.   Reserved entry for an agreed number of guests.
8.   Follow-up or "look back" content
 
Silver investor:
For investment of R10,000.oo to R20,000.oo
Benefits:
1.   Business name and logo inclusion in event media content and advertising published by the organizer
2.   Nominal business name and logo inclusion (where appropriate) in participants marketing content
3.   1 personalised event linked media feature (e.g. video interview)
4.   Nominal venue marketing material placement
5.   Stage mention (by the MC during event introduction)
6.   Reserved entry for upto 4 guests.
 
Bronze investor:
For investment of R3,000.oo to R5,000.oo
Benefits:
1.   Business name and logo inclusion in event social media content published by the organizer
2.   Nominal venue marketing material placement
3.   1 personalised event linked social media feature (e.g. video interview)
4.   Stage mention (by the MC during event introduction)
 
In-kind investor:
Variable investment value.
Benefits:   (largely dependent on the form of support)
1.   Nominal product placement
2.   Stage mention (by MC during event introduction)
3.   Personal name or business name and logo inclusion in associated social media content from the organizer
 
Please do remember that the event name must remain HourGlass Couture only. The event title cannot be adapted to include a business name for any sponsor.
Depending on the level of your investment contribution, we will create and share branded content on a selection of the following platforms & formats:
 
1.   Facebook : full & boosted campaigns
2.   Instagram : standard campaigns
3.   Twitter : standard campaigns
4.   Organizer preview reels
5.   Designer preview reels
6.   Investor spokesperson preview video interview (available for a variety of platforms including YouTube)
7.   Business name, logo and product image placement (as appropriate) on printed and media content
8.   Strategic placement of promotional marketing material throughout venue during the event
9.   Content inclusion (as appropriate) in Local Life magazine hard copy and on-line copy promotion items
10.   Professional event photography for free use of your own business follow-up marketing content
11.   Stage mentions during event introduction by MC
12.   Feature in post-event organizer marketing
And finally, a look back at why you should partner with HourGlass Couture.
 
Your business is almost certainly not associated with the fashion industry, but if you read the motivation, you can see how beneficial HGC can be to the town and its' economy.
 
Hermanus is a tourism and festival based economy, and introducing a new layer of high profile attraction to the town and its' reputation will have knock-on effects that flow down well understood streams of revenue into local business.
 
The HGC target audience ... wealthy, high LSM group, 25 - 45 age group ... is an unusually high percentage of regional demographics. This audience is brought together to be leveraged by businesses like yours, with the help of the marketing agency/organizer ... if you decide to support HGC.
 
In general though, the benefits look like this:
 
1.   Access to the full and extensive range of services of Aktileda Marketing (that happens to be the organizer)
2.   Custom benefit plan, to meet investor aims and objectives
3.   Exposure of your brand to high LSM discerning product buyers
4.   Opportunities to associate your brand with a prestige event in a famous location
5.   Spokesperson access and product exposure (where appropriate) to a personal-engagement audience
6.   Mentions and logo placement on event participant marketing content
The organizer:   Aktileda Marketing
Email:   lawrence@aktileda.co.za
Phone:   076 066 9200
Tap here to download the full motivation and media kit
 

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