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Pin a price on a photo...

So, how do you guarantee that a post reaches a lot of people?
Many so-called "Marketing Companies" use the Post and Hope method of reaching people on social media. With this method, you pay them a lot of money to post some content (usually an image with a bit of text) onto their business page. Then they stand back and hope someone sees it!!!
Foundation photo 1 This method achieves little and guarantees nothing. It fails to understand and use the basic function of all social media, which is to communicate with your friends. To exploit social media you must first understand the difference between a page "like" and a personal "friend". A "like" is a pointless tick in a box that guarantees nothing. A "Friend" is a guaranteed delivery address for every post.
Foundation photo 1 However, knowing this is one thing. Being able to exploit it is quite another. To guarantee that your content is delivered to 5,000 people, then you need either 5,000 friends of your own or you need to know someone who has 5,000 friends. (unlikely on both counts probably!)
Larger companies often solve the problem with "Endorsement Marketing". These companies pay a celebrity a sustantial retainer in return for promoting their brand and products to their friends and followers.
How does this help you? Well, for the past few years we have been slowly developing the Khanyishe brand, built around the public figure of "Khanyishe the photographic model". The Khanyishe brand currently has (among other things) 2 personal Facebook pages with a combined reach of 7500 friends. This means that an advert posted on these is guaranteed to reach 7500 people. Khanyishe herself, is slowly becoming a local celebrity.
We have run simultaneous A-B testing of campaign sets, 1 set with Khanyishe images and links, and 1 set without. The Khanyishe promotions are consistantly achieving up to 4 times more reach and 10 times more engagement. All this means that endorsement marketing using the Khanyishe brand is a quantifiable marketing option for your business.

So the question is, as a businessman, what value would you put on a single image, that includes Khanyishe, your venue, your product and your logo, posted to the Khanyishe brand social media? Go on, now that you know it will reach 7500 people, pin a price on it!
Well...here's a thought to help you along. If you are paying for post "Boosting" now, then you will know how much it's costing you to reach a few thousand people with each of your posts.   Do the math, then come and talk to us...

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