Nav link photo
Nav link photo overlay
Nav link photo
Nav link photo overlay
Nav link photo
Nav link photo overlay
Nav link photo
Nav link photo overlay
Nav link photo
Nav link photo overlay
Nav bar filler pic class=

Digital Marketing & Advertising...


As a marketing company, Aktileda has only 2 tasks in life to achieve a single aim:

1.     To create and publish information to educate potential customers about the brand or product, which is the marketing.
2.     To create and publish information presented in a way that stimulates retail sales, which is the advertising.

Marketing Structure photo 1 The aim is to improve the "PERCEIVED VALUE" of the product we're marketing. The ultimate goal is to persuade your customers to comfortably pay you a higher price than your competitors.

Marketing Structure photo 2 The photo on the right is called a "Sales Funnel". It shows the journey from publishing marketing to wide target audiences, through to people showing increasing degrees of interest, through to potential customers actually making enquiries. At this point your sales people take over, and the MQLs become "Sales Accepted Leads" or SALs. Remember, "sales people" can include your receptionist as well as your waiter or your shop assistant. These are the people that deal directly with your customers.

How does this improve the "Perceived Value" of your product?

It doesn't. It's just a way of visuallising the journey from shelf to sale.
It's understanding this journey and planning your marketing and sales campaigns to follow the route that is the basis of professional marketing.
It's planning and creating the visual experiences of a product, compiling them into a co-ordinated series of content packets, and posting them effectively onto your choice of social media platforms, that is Professional Digital Marketing.
Taking a few photos with a cell phone for Instagram to get a product "Out There" is NOT marketing.

The top row of images is a selection from our Brand Marketing portfolio
Marketing Structure photo 6
Marketing Structure photo 7
Marketing Structure photo 8
The middle row of images is a selection from our Product Marketing portfolio
Marketing Structure photo 3
Marketing Structure photo 4
Marketing Structure photo 5
The bottom row of images is a selection from our Video Advertising portfolio
Video photo 4
Video photo 4b
Video photo 4
Video photo 4b
Video photo 4
Video photo 4b
Aktileda Marketing disclaimer