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Digital Marketing & Advertising...


As a marketing company, Aktileda has only 2 goals in life:
1.     To create and publish information to educate potential customers about your brand or products, which is the marketing.
2.     To create and publish information presented in a way that stimulates retail sales, which is the advertising.
Marketing Structure photo 1 What we do to achieve this is equally valid for small business and for larger ones...

Marketing Structure photo 2 The photo on the right is called a "Sales Funnel". It shows the journey from publishing information to wide target audiences, through to people showing increasing degrees of interest, and then to potential customers actually making enquiries, which are "Marketing Qualified Leads" or MQLs. At this point your sales people take over, and the MQLs become "Sales Accepted Leads" or SALs. Remember, "sales people" can include your receptionist as well as your waiter or your shop assistant. These are the people that deal directly with your customers.

Do you need to concern yourself with any of this?
The answer is yes, absolutely. To understand how to create a sales funnel is an important part of making your business successful. Helping you to create one is where we come into the picture.
Planning the objectives and consequent content of your marketing and advertising is vital. For example, when we were planning a campaign for a line of clothing, the marketing and advertising had to reflect how the manufacturer wants you to feel when you wear the clothes! If you jump over to our Activation page, you'll see the process of creating the feel for the campaign. It shows just one of the many posts we were to publish for the campaign.

And now advertising...
There is a difference between marketing and advertising. In simple terms, marketing gives information about your product, advertising pins a price on it.
Brand and product advertising uses the same tools as marketing, but the content is designed to stimulate direct retail. Aktileda offers both still and video advertising content. The Reel is currently the most popular format for video advertising. These are short (30 second max) adverts that you can use on all your social media platforms. Posting them as your WhatApp status is a very effective way to reach a known audience.

So, that's a very brief overview of some of the things we need to think about when we plan the structure of your marketing and advertising. Take a browse through the creatives below. Watch the videos. They are all taken from actual campaigns.

The top row of images is a selection from our Brand Marketing portfolio
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The middle row of images is a selection from our Product Marketing portfolio
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The bottom row of images is a selection from our Video Advertising portfolio
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Aktileda Marketing disclaimer