page header image
page header image
Nav bar background
Nav link out
Nav link in
Nav link out
Nav link in
Nav link out
Nav link in
Nav link out
Nav link in
Nav link out
Nav link in
Nav link out
Nav link in
Nav link out
Nav link in

Do you know what a brand is?

Thoughts turning your business into a brand really only apply to the growing multi-product and/or multi-venue business. So let's begin by making sure you understand what a brand actually is ... and it will probably come as a surprise!
 
 
The definition of a brand:
A brand is the imagined impression that each individual person perceives when they see a company logo or a product with that logo on it.
 
 
A brand personality & your logo:
Your logo is NOT your brand.
Your logo is the key to the impression that You want to give about Your business. So in a way your brand has a personality ... your personality.
 
Your personality is similar to others obviously, but your business brand must be unique, so now we're talking corporate image:

•   Your logo must be unique
 
•   Your business colour scheme must be unique
 
•   Your retail area design must be unique
 
•   Your staff uniform should ideally be unique
 
•   Your marketing & advertising must look unique
 
AND - remember that the more competitive your market place, the more unique you must appear to be!!
 
 
Creating a brand:
Building a brand is the bringing together of all the activities that go into creating that imagined impression. You could compare a brand to a complex machine that runs continuously. It must always make a clear and pleasing sound.
You manufacture the machine by defining its' personality.
You run the machine by fueling it with focused marketing and advertising.
 
 
The role of Aktileda:
Creating a recognisable brand is not a quick or simple process. It can take many months of consistent and continual marketing work. This is why marketing at a corporate level is a trusted business relationship in the truest sense.
 
Your marketing company must partner with you intellectually. You must trust the ability and judgement of your marketer to create marketing and advertising content and activities that re-affirm your brand personality and maintains your brand corporate image.
 
Aktileda is your brand creator...