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	The professional marketing agency in Hermanus
	Aktileda Marketing (pronounced Ack-Tee-Lee-Der ... it's English) A lifetime of business More than a decade of marketing in Hermanus 234 Kanna Street, Hermanus, South Africa : lawrence@aktileda.co.za : 076 066 9200

	OK, let's begin with something you never hear from other marketing agencies...
	So, what happens when the marketing advice doesn't work?
	It does happen ... particularly when a new challenge arrives that you haven't dealt with before. last year, a problem like that arrived at our door, and it turned out to be far more complex than the usual bit of marketing to bump up retail. The challenge was finding a solution to a world-wide decline in designer fashion retail. Our client/partner for this daunting challenge is, Beatrice von Tresckow Designs from the UK. It's a real situation and it's still unfolding : Learn More Just so you know what Beatrice wear actually looks like, click on the photo : take a look:




	OK ... back to Aktileda business
	You may already have got the message that we tell you what other agencies don't. We call it "The Truth". In the long run, we have found that it works rather well ... so let's run through a few questions and answers.


	Did you get your business model right ...before you started?
	If your business is doing badly, re-think your products and business model before you do anything else.
	We can help you with this
	Get your business model right and you will have a potentially successful business. Then effective professional marketing will help to support and develop your business ... that's our job. Marketing can't turn a bad product into a good one!!!



	When should you employ an agency?
	Every business, from the smallest to the largest, gets this WRONG! You should get a marketer onto your team from the moment you START your business.
	When you planned your business, did you plan your marketing?
	Here's a few tips that will help you a lot along the way: 1. Build your marketing strategy alongside your business model. Let your marketing lead your products and how they are packaged and presented. 2. Listen to what your marketer has to say. Yes, I know he will say things you don't want to hear, but marketing is what he does for a living ... you don't. 3. Think of marketing as a commodity, not as a business deal to give you ROI. It's something you buy to do a job. (More on this later)

	A final unusual word on marketing
	We are known as a "Progressive" marketing agency. We take time to learn and acquire the technology for what is "GOING TO BE" the the most effective marketing strategy for the foreseeable future ... the new options often surprise our clients. Many of our competitors call themselves "Digital Marketing agencies" ... but many have no idea that website "Search Engine Optomisation", that has been the Holy Grail of digital agencies for over a decade, is totaly obsolete now. Don't be fooled! At Aktileda I have a rule that has served me well over the past decade, "Marketing is 1/4 digital and 3/4 customer experience". The world of digital marketing strategies may change, but humans don't. The route to retail is the same now as it was when money was invented eons ago.
	The world may be digital but the human algorithm has never changed

The professional marketing agency in Hermanus

So, what happens when the marketing advice doesn't work?

OK ... back to Aktileda business

Did you get your business model right ...before you started?

We can help you with this

When should you employ an agency?

When you planned your business, did you plan your marketing?

A final unusual word on marketing

The world may be digital but the human algorithm has never changed

The professional marketing agency
in Hermanus

So, what happens when
the marketing advice
doesn't work?

Did you get your business model right
...before you started?

When you planned your business,
did you plan your marketing?

The world may be digital
but the human algorithm has never changed