The professional marketing agency
in Hermanus
Aktileda Marketing
(pronounced Ack-Tee-Lee-Der ... it's English)
 
A lifetime of business
A decade of marketing in Hermanus
 
234 Kanna Street, Hermanus, South Africa   :   lawrence@aktileda.co.za   :   076 066 9200

Get your business model right
...before you start
Marketing is not business rescue. If your business is doing badly, re-think your products and business model before you do anything else...

We can help you with this
Get your business model right and you will have a potentially successful business. Effective professional marketing will help to support and develop your business ... that's its' job.

When should you employ an agency?
Every business, from the smallest to the largest, gets this WRONG!   You should get a marketer or an agency onto your team from the moment you START your business.

When you plan your business
1.     Build your marketing strategy alongside your business model. Let your marketing lead your products and how they are packaged.
 
2.     Listen to what your marketer has to say. Yes, I know he will say things you don't want to hear, but marketing is what he does for a living ... you don't.
 
3.     Think of marketing as a component part of the machine called "Your Business". The value of every single component is the cost of the whole machine. (More on this later)

A final word on the media...
The printed news & advertising industry is in terminal decline. South Africa's largest newsprint holding company recently sold off it's entire printed publication portfolio.
Every one of its' publications is now ON-LINE only ... not one single printed word!
 
The cell phone and social media have taken over. A lot of marketing has become personal ... delivered right into your hands, literally.
 
Take care though ... don't get techno-paranoid. The world may have gone digital but human nature has NOT changed.
 
Now ... tap on the link below and let's talk marketing

The world may be digital
but people still go shopping
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