OK, let's get down to the actual doing...

You can't list or quantify the experience that some-one brings to the business table ... but remember, Aktileda is successfully past it's 10th birthday.
 
During the past decade of marketing, I've developed a rule:
 
Marketing is 1/4 Digital and 3/4 Customer Experience
 
If you follow my Vlogs and podcasts on "The Akti-Biz Series" , you will see how I developed this rule and how we apply it to the work we do for our clients.

Let's step to the leading edge of Digital
To begin then, let's deal with the most basic 1/4 of marketing ... Digital Marketing.
 
Obviously, we're talking social media. This is usually where people discover information about your business.
 
It's really important that your information isn't boring ... so we employ young and vibrant content creators with vivid imaginations.
 
The most effective content they create is video ... delivered directly to potential customers' cell phones.
 
VIDEO CONTENT LIKE THIS...

How would we promote your products?

Sticking with the digital theme for now, we have the usual diverse arsenal of digital content types to choose from:
 
1.   Still Image       2.   Animated Image
3.   Video short       4.   Product video
5.   Demo video       6.   Event video
7.   Vlog media       8.   Explainer video
9.   Interview       10.   Podcast
11.   AI generated imagery
12.   WhatsApp group management
 
Quite honestly, we're way ahead of your average Digital Marketing agency.

OK, that's the digits dealt with, now...

Digital Marketing is the easy bit ... which is why some many businesses do their own.
 
The other 3/4 is all about the customer retail experience ... and this can be far more important than what goes on in your shop ... but let's start there.

The subtle but vital part!

It's 2 words that make a huge difference:   Customer Experience

The rules are the same

If you've been following my Akti-Biz series, you will remember that I put forward a theory about how marketing came into existence.
 
Alongside this, I suggest that, from the very earliest days of retail business, creating a good customer experience came as second nature ... because we're dealing with human nature.
 
Which of-course means that everyone knows how to do it ... but then ...

Why do you need Aktileda?

You need Aktileda because there are 2 sides to every customer retail experience ... the business owner's experience and the customer's experience ... to which you've just asked, "Seriously??"
 
Well yes, seriously ... the business owner needs to have just as good a retail experience as the customer.
 
If you've just spent a small fortune on your business, and your retail is pitfully small, you're not going to have a great customer experience.
 
There are many reasons why this can happen ... and if you're struggling with the problem, you'll need a good marketer to sort it out.
 
To give you just one example, jump over to the HGC page now. You can follow us as we go through a real retail crisis in real time.
 
You can see for yourself how much effort and time may have to go into solving a retail problem ... which is the real work of marketers.

It's a serious subject

The basic rules for the human retail experience are the same for every customer and every business.
 
But recognising them, and adapting them to align with your business ... now, that's serious marketing.
 
Which is probably why so few marketing agencies offer the service!
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