What's in our Marketing tool box

Marketing innovation and strategy literally come straight out of the imagination of your marketer ... his or her experience is the guiding factor.
 
With 5 decades of running successful businesses behind us, and more than a decade of running this marketing agency in Hermanus ... I think it's fair to say, "We have the experience, the imagination and the talented staff".
 
The only other things we need are the tools.
 
Fortunately for you, technology has given us the freedom to explore and exploit a whole new world of full colour multi-media ... at a sensible price.

It's a world of digital possibility

At its' root, marketing has always been about spreading the story of your products to as many people as possible.
 
The best way to tell a complex story succinctly is with moving pictures. Moving pictures have been around for centuries ... incredibly expensive and way out of everyone's league ...
 
... UNTIL NOW!
 
Now we have technology driven micro-tools, AI, powerful personal computers, super fast internet ... it has brought cost and convenience crashing down.
 
The world of animated marketing is available, affordable and crystal clear ... delivered to your customers personally ... throughout the entire planet ... directly onto their cell phone.
 
CONTENT LIKE THIS...

Now ... just imagine your products
Here's a list of our normal passive content types. Just take a moment to imagine where you would use a selection of these to promote your business or that new product...
 
1.   Still Image             ... is still used but
2.   Animated Image     ... is the most popular
3.   Short Video reels   ... the most effective
4.   Vlog Web-Media   ... the most informative
5.   Product Video         ... the most complex
6.   Website Design       ... the whole story
 
I bet some ideas are floating through your mind already ... but let's take a closer look at one style that is often forgotten ... the VLOG ... originally a "video log"

The Vlog is effective marketing
that's routinely overlooked
The best example of a useful Vlog is a filmed interview between a professional presenter and a business owner promoting his business and products ... an extremely effective sales tool.
 
Important note:
There are 2 ways to publish a Vlog. The one above is "embedded" into the web page. Tap on the photo and it plays back where you see it. This looks best on your website but it will often stutter during playback, which you can see is very annoying to watch.
 
The one below is published on YouTube with a link to it from the photo. Tapping the photo opens our YouTube channel in a new window with the video ready to play. Not so elegant on your site, but YouTube video always play smoothly ... and you've led your viewer to your YouTube channel!
Either way, we would post links on all your other socials including your website to create the basis of a comprehensive marketing campaign.
 
And that's where it used to end ... UNTIL NOW!

Let's step into the future

It's important to remember that people are increasingly moving away from the restricted notion of simply reading a newspaper. Scrolling through content, tapping images and following media paths have become subcontious social media reflexes (you're doing it now).
 
The next level of marketing ... the future of social media marketing ... is interactivity. This is where we deliberately create new media paths.
 
To achieve this, we must collaborate.
In the face of falling readship, many newsprint publishers have moved to producing "on-line" versions of their publications. It is with these producers that we must collaborate.
 
If you place an ad' in one of those on-line publications, you often get a "Clickable" link from your ad' as part of the deal ... by default, tapping the ad' image takes you to your website.
 
BUT - that link doesn't have to go to your website ... in-fact, it must NOT go to your website!
 
We're talking internet here ... as in web pages. A link can take you anywhere ... like your Vlog on YouTube for example ... all you need is the URL (its' address).
 
Though still in its' infancy, on-line news technology already exists to offer real interactive news and advertising. Tap the photo or tap below to learn more.

Tap the photo or click here

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