OK, let's get down to the actual doing...

I'll deal with digital marketing first ... and to begin with, we need to get a few things straight.
 
Digital marketing, better known as Social Media marketing, is changing. It's changing incredibly fast. The effects have hit marketing agencies world-wide really hard ... us included.
 
Days are gone when one major client needed a whole team of marketers. Now, one multi-skilled marketer, with a computer and the right software, can easily handle multiple accounts on his own.
 
For clients, the cost of everyday marketing has come crashing down. But more important, it means that content that was once available to wealthy clients only, is now readily available to every client.
 
You'll see what I mean as you read on...

We'll start with the 2025 content menu
1.   Still Image       2.   Animated Image
3.   Video short       4.   Product video
5.   Demo video       6.   Event video
7.   Vlog media       8.   Explainer video
9.   Interview       10.   Podcast
11.   AI generated imagery
 
It's an impressive list ... way ahead of the local competition already.
We always use combinations of these for our clients ... but there's more to come!

So what happened during 2025?
Basically, AI simply took off...
 
Computer generated images got more and more life-like; image and animation production platforms like Canva got better and faster; what was image complexity yesterday, is animation simplicity today.
 
Advertising videos like the one below would have taken 2 weeks, 2 years ago. In 2025, this one took 2 days...
That's an impressive improvement, but the most important thing to understand is that the progress of media technology isn't slowing down ... and it's bringing new media opportunities.
 
So, during 2025, we took the decision to completely re-build our media production facility. New PCs, new software, new procedures. The only things that weren't up-graded were pen and paper, 'cos scribbling and sketching are the best concept design tools!

What's new from Aktileda in 2026?

Personally Narrated Videos are going to be a key feature. To understand why, look at how things have changed.
 
Until now, we would set up a studio or film set somewhere, and film a presenter reciting a script.
 
Then we would take the footage back to the office; capture it; edit it; add sound tracks; add B-roll etc, etc, until we get a finished video product ... a horribly expensive process that could take days if not weeks.

How does technology change this?

We have the full AI arsenal in the office, and it has revolutionised video production.
 
From now on, we will spend 2 hours creating the narrator avatar   :   maybe 2 hours writing the script and up-loading it with set and scenery instructions   :   we wait 15 minutes while the software produces the 1st complete video   :   then spend maybe an hour finessing the final cut.
 
A professional video in 5 hours start to finish   :   produced by one person who never left the office.
 
If we created an avatar using photos of you, we could produce a Personally Narrated Advert for your business in a matter of a few hours.
 
You are looking at a 90% cost saving over traditional video filming!
 
There is more innovation to come, but you can see why we are known as the most progressive marketing agency on the West Coast!

OK, that's the digits dealt with, now...

Digital Marketing is actually the easy bit ... which is why some many businesses try to do their own.
 
The diificult part of marketing is all about your customers ... and this can be far more important than what goes on the shelf in your shop.

What is the most vital part of selling?

It's 2 words that make a huge difference:   Customer Experience

Have the rules changed?

If you've been following my Akti-Biz series, you will remember that I put forward a theory about how marketing came into existence.
 
Alongside this, I suggest that, from the very earliest days of retail business, creating a good customer experience came as second nature ... because we're dealing with human nature.
 
Human nature has not changed; the rules of retail have not changed ... which is why the need to create a great customer experience has not changed.

Why do you need Aktileda?

You need Aktileda because there are 2 sides to every customer retail experience ... the business owner's experience and the customer's experience ... to which you've just asked, "Seriously??"
 
Well yes, seriously ... the business owner needs to have just as good a retail experience as the customer.
 
If you've just spent a small fortune on your business, but your retail is pitfully small, you're not going to have a great customer experience.
 
There are many reasons why this can happen ... and if you're struggling with the problem, you'll need a good marketer to sort it out.
 
To give you just one example, jump over to the BvT.SA page now. You can follow us as we go through a real retail crisis in real time.
 
You can see for yourself how much effort and time may have to go into solving a retail problem ... which is the real work of marketers.

Is marketing a serious business?

The basic rules for the human retail experience are the same for every customer and every business.
 
But recognising them, and adapting them to align with your business ... now, that's serious marketing.
 
Which is probably why so few marketing agencies talk about the concept!
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