OK, let's get down to the actual doing...

You can't list or quantify the experience that some-one brings to the business table ... but remember, Aktileda is successfully past it's 10th birthday.
 
During the past decade of marketing, I've developed a rule:
 
Marketing is 1/4 Digital and 3/4 Customer Experience
 
If you follow my Vlogs and podcasts on "The Akti-Biz Series" , you will see how I developed this rule and how we apply it to the work we do for our clients.

Let's step to the leading edge of Digital
To begin then, let's deal with the most basic 1/4 of marketing ... Digital Marketing.
 
Obviously, we're talking social media. This is usually where people discover information about your business.
 
It's really important that your information isn't boring ... so we employ young and vibrant content creators with vivid imaginations.
 
The most effective content they create is video ... delivered directly to potential customers' cell phones.
 
VIDEO CONTENT LIKE THIS...

How would we promote your products?

Sticking with the digital theme for now, we have an unusually diverse arsenal of digital content types to choose from.
 
Each campaign is different, and is a focused combination of several of these:
 
1.   Still Image       2.   Animated Image
3.   Video short       4.   Product video
5.   Demo video       6.   Event video
7.   Vlog media       8.   Explainer video
9.   Interview       10.   Podcast
11.   AI generated imagery
12.   WhatsApp group management
 
We're way ahead of the average Digital Marketing agency.
 
Where and how we post the content is tailored for each campaign individually ... there is no standard template.

Latest concept:   Ad-Link Marketing

To step into "Ad-Link Marketing", is to step into the future of newsprint advertising.
 
This concept uses a specific combination of content types and must work with your chosen on-line news publication.
 
The video below briefly describes the idea...

It's a simple concept

Most on-line newspapers and magazines offer a "Clickable Link" if you place an ad' with them ... "Click the ad', jump to your website" is the default.
 
For some reason, they don't tell you that the link can take you anywhere on the web ... you just need the URL.
 
So, the blindingly obvious and much more useful step is to make an exciting video ad', post it on YouTube, and give its' URL as the link destination.

OK, that's the digits dealt with, now...

All of this is just the Digital Marketing, it's the easy bit. The other 3/4 is all about the customer retail experience ... and that's the important bit.

The subtle but vital part!

This is the 3/4 of the marketing picture that is vital to the success of every business.
 
It's 2 words that make a huge difference:   Customer Experience

The rules are the same

If you've been following my Akti-Biz series, you will remember that I put forward a theory about how marketing came into existence.
 
Alongside this, I suggest that, from the very earliest days of retail business, creating a good customer experience came as second nature ... because we're dealing with human nature.
 
Which of-course means that everyone knows how to do it ... but then ...

Why do you need Aktileda?

Because you need an experienced marketer to identify and implement the subtleties that can make all the difference to your business.
 
Surprisingly, a single subtle change can make a significant improvement to the overall customer experience ... let me give you an example.
 
On a local airline website there was an option to book a flight directly on-line. The button was labelled, "Book a Flight".
 
Changing a single word created the most basic human need for personalisation, and hence ownership and comfort with the complex and stressful situation of booking an expensive commodity.
 
On-line booking increased by 30%!!
 
Ask yourself honestly, "Would you have thought of it?"

It's a serious subject

The basic rules for the human retail experience are the same for every customer and every business.
 
...but recognising them, and adapting them to align with your business ... now, that's the serious marketing challenge.
 
Which is probably why so few marketing agencies offer the service!
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