How does this work for you?
Let's start right back at the beginning (we often do this for analysis).
 
Be it items or services or advice, you have products that you expect your customers to pay for, at a price that's more than the cost.
 
But you would be surprised how business people struggle along wondering why their business isn't working or a product isn't selling!!

Is your product marketable?
For your marketing to work at-all, you must have a marketable product ... which is more than simply hoping that you offer what people are willing to pay for.
 
Again, let's start at the beginning.   A marketable product is something that a lot of people either want or need ... no-one will pay for anything else ... but there's more to it.

Now here's interesting...
You would think that selling a better product at a lower price than your competitors is a good idea ... WRONG.   In reality, potential customers will be suspicious, wonder what's wrong with it, and then buy the other more expensive one.
 
It turns out that the opposite of that good idea is an even better idea.   Offer a sligthly better product at a much higher price, and your customers will happily pay the extra because they trust the logic of "better product - higher price".
 
Everyone wins. You sell more products at a better price, and you have happy customers who will come back for more.

Before going to market
if you get it right
Let's imagine that you did the right thing, and got us in to advise you during the design stages.
 
Let's imagine that we studied your business model, existing product range and customer base. As a result we advised you to make 2 versions of your new product.
 
Let's imagine that we said a basic "Great Value" version and a better appointed "Deluxe" version ... one priced just below benchmark, and one priced well above ... could (with the right marketing!) capture a new and wider customer base.

You're ahead of the game
If all that had happened we would both be ahead of the game for when we go to market. Remember, marketing is a vital component of your new product.
 
The last thing we need to sort out is who would buy the new products.

Who did you have in mind?
When you started designing the products you probably had a group of people in mind that should appreciate it. You aimed your new products at that group. It's important that we understand your reasoning.
 
It's important that we understand your business model, your current product range, your customer base, your new products and their target customer base ... because marketing strategy MUST ENCOURAGE and DEVELOP every facet of a step forward in your business.
 
We have a formidable range of marketing services and web-content types to choose from. We select and tailor what ever we need to create your particular strategy.

The solution is always bespoke
The general route is the same for every client and every product. The final strategy is always a bespoke solution because selling a pizza is way different from selling a brain scanner.
 
We can't tell you what you need until we've studied your entire business model ... seriously!

Next, let's take a look at
what we've got to work with
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