How does this work for you?
Let's think this through from the beginning.
 
Be it items or services or advice, you have products that you expect your customers to pay for, at a price that's more than the cost.
 
But you would be surprised how business people struggle along wondering why their business isn't working!!

The definition of a Marketable Product

Again, let's start at the beginning.   The definition of a marketable product is something that a lot of people either want or need.
 
If no-one wants or needs your product, marketing won't change their mind. You don't have a marketable product ... you don't have a business.
 
If this is where you are right now ... STOP.   Now go find the right product.

Now here's interesting...
You may think that making a similar but better product than your competitor, and selling it at a lower price is a good idea ... WRONG.
 
In reality, the average customer is suspicious. He will wonder what's wrong with it to make it cheaper. Then he will go and buy the other more expensive one.
 
It turns out that the opposite of a supposedly good idea is often an even better idea!
 
Offer a slightly better product at a much higher price, and your customers will happily pay the extra because they trust the logic of "better product - higher price".

Before going to market
get it right
Let's imagine that you did the right thing, and got us in to advise you during the design stages.
 
Let's imagine that we studied your business model, existing product range and customer base. As a result we advised you to make 2 versions of your new product.
 
Let's imagine that we said a basic "Great Value" version and a better appointed "Deluxe" version ... one priced just below benchmark, and one priced well above ... could (with the right marketing!) capture a new and wider customer base.

You're ahead of the game
If all that had happened we would both be ahead of the game for when we go to market. Remember, marketing is a vital component of your new product.
 
Now, the last thing we need to do is sort out who you expect to buy your new product.

Who did you have in mind?
When you started to design that new product you should have had a group of people in mind that would either want or need it, or both. You should have aimed your new product at that group.
 
It's important that we understand and agree with your reasoning. We must create a marketing strategy that compliments and supports your product and your reasons for selling it.
 
We have a formidable range of marketing services and content types to choose from ... a toolbox if you will. We select and tailor what we need from that toolbox to fit into and support your particular strategy.

The solution is always bespoke
The general route to a strategy, for every client and every product, always has similar questions and research stops along the way.
 
However, the final strategy has to be a bespoke solution because selling a pizza is way different from selling a brain scanner.
 
We can't tell you what you need or what it might cost until we've studied the product and your business model.

Next, let's take a look
inside our tool box

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