How to set a value on marketing |
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1. Is it worth the cost? 2. How do I know I'm getting value for my money? For years I've been puzzled by this! Business people insist on classifying marketing under "Business Deal" for some reason. If they put R100 in, they want R150 out ... I have no idea why they do this!! Here's the thing. In many ways, marketing is like a can of paint ... you buy it to do a job ... paint protects or changes the colour of something. Do you go back to the paint manufacturer and demand the cost + 50% profit when the can is empty? ... No, obviously not. |
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What do you actually pay for? |
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2. Customers will buy more if the buying was pleasant. (Customer Experience) Making those two concepts happen is what you pay for ... and nothing more. The more time and effort you ask us to put, the more effective we're likely to be, and the more it will cost you ... simple. |
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Is it a standard price? |
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We have no idea what your particular marketing scheme is going to include until we've spoken to you ... and every one of them is different. Each client requirement, and each campaign within that requirement, is a tailored combination of our services. But here's a tip: Work out a budget you can afford to spend every month. We'll work out a schedule that fits your budget. |
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Do you get "Value for money?" |
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You can follow the campaigns as they unfold, from a ring-side seat ... transparency is provided by unavoidable and very public default. Bottom line ... it's just honest straight forward marketing ... what you see is what you get. |
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Work with Aktileda
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