How to set a value on marketing |
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1. Is it worth the cost? 2. How do I know I'm getting value for my money? For years I've been puzzled by this! Business people insist on classifying marketing under "Business Deal" for some reason. If they put R100 in, they want R150 out ... I have no idea why they do this!! Here's the thing. In many ways, marketing is like a can of paint ... you buy it to do a job ... paint protects or changes the colour of something. Do you go back to the paint manufacturer and demand the cost + 50% profit when the can is empty? ... No, obviously not. |
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Here are two simple marketing facts |
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2. Customers will buy more if the buying was pleasant. (Customer Experience) Making those two facts happen is what you pay for ... and nothing more. The more time and effort you ask us to put in to make it happen (the more effective we're likely to be), and the more it will cost you ... simple. |
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Standard price? : Nope! |
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Each client requirement, and each campaign within that requirement, is a tailored combination of a number of those services. It's impossible to know what you are going to ask us to do, or what is needed for your specific business venture. The way it works normally is that we meet and agree in principle what you expect from us for the following month ... then we invoice you accordingly at month end. |
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Value for money? |
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You can follow the campaigns as they unfold, from a ring-side seat ... transparency is provided by unavoidable and very public default. Bottom line ... it's just honest straight forward marketing. |
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Work with Aktileda
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