How to set a value on marketing
We know that there are really 2 questions on your mind when you think about marketing:
 
1.     Is it worth the cost?
2.     How do I know I'm getting value for my money?
 
Business people often mis-understand marketing and hence treat it as a balance sheet commodity ... which is a serious mistake.
 
We do understand your problem ... but marketing isn't a product like a can of paint that you pick off a shelf. You can clearly see how well your paint works after applying a coat or two.
 
Marketing is a different animal. You can't measure it. It's effect can accumalate gradually over time while at the same time vary wildly month to month. It's an accountant's worst nightmare!

Here's one simple marketing fact
Customers will only buy products they know about ... marketing is how they find out.
 
So, let's measure value from a different perspective...

Each component is worth
the cost of the whole machine
You can see a complicated machine in the photo above. Take any one of those components away and your machine either doesn't work so well or stops working completely.
 
Marketing is a component of a machine called "Your Business". Every machine MUST have all it's components to function ... so the VALUE of each single component is the COST of the whole machine.
So now you're thinking, "OK OK, I take your point ... grudgingly. I'll accept that marketing is important to my business. Just exactly how does this help me to put a price on it?"

Here's a thought that may help
Fixing a price on a machine or a product is actually quite easy ... every businessman can do it ... but marketing! Not so easy.
 
We often hear, "It would be cheaper to do the marketing myself"
 
Are you sure about this?
 
Well first off, professional marketing is a surprisingly complex subject. How much experience do you have in the field?
 
Secondly, and most importantly, do you know how much an hour of your time is worth?
 
No, If you don't know, don't take a guess. Take your average monthly gross margin and divide it by 200. This is how much an hour of your time is currently worth. (it will probably surprise you!)
 
The average successful small business should devote 40 hours each month as a minimum, to their general business marketing. Do the math and compare it to our quote.
 
NOW LET'S TAKE A LOOK AT A SPECIFIC PROJECT:

What happens if you have a new product?

If you intend to launch a new and exciting product, you should think the whole project and its' marketing through from the outset.
 
From your business plan you will have a good idea of how much it will cost you to get that new and exciting product through design and out to retail ... it's a lot!

More simple marketing facts

1.     The more it's going to cost you to get your new product to market, the more you will need to be spend on your marketing.
 
2.     A new and exciting product will need as much marketing innovation as engineering.

So how much will your marketing cost?
(I know you're wondering)

We simply cannot tell you - sorry!
 
For the same reasons that marketing is not like a can of paint on a shelf, businesses that need professional marketing vary in size, type, profession, customer profile and everything else.
 
We simply cannot put a price on a service that can't be defined until AFTER we have studied and understood your business model, products and customer base.
Fortunately, getting started is easy
just drop a WhatsApp or an email over to us
 
076 066 9200         lawrence@aktileda.co.za

Work with Aktileda ...
... Work for Success
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