Vlog Advertising

	...and they arrive here!

	Your sales pitch opportunity
	Right now you've got a captive audience ... don't waste the opportunity. If your viewers don't see something that grabs their attention in the first 3 seconds, they've gone ... and you have really messed up. A viewer got as far as opening your Vlog because he trusted the integrity of your advert in the on-line newspaper. If you give that viewer a piece of boring drivel when he gets there, you have lost a potential customer ... for ever!
	Why is the Vlog so important?
	OK, let's go back to the beginning. While the human animal quickly learns to use new technology, his innate psychology doesn't change. The best way to communicate with him is to talk to him... ...and we all know that the best way to sell something is to talk to your customer or client face to face ... but first we must solve the conundrum.


	The data technology conundrum
	And it is a conundrum. We have the technology to communicate with millions of people across the internet, but they are not all listening at the same time ... so how do we talk to all of them? Simple ... we just exploit the technology. Make your Vlog as if you are talking personally to a single listener and leave it somewhere handy ... your on-line newspaper reader will access it when it's conveneint to him ... BUT ... ... you can also advertise your Vlog on your social media platforms ... you can share that advert to social media interest groups ... in other words, you can create a MARKETING CAMPAIGN around your Vlog.


	What makes a good Vlog?
	The tools you need to make a good Vlog are very simple ... a reasonably new camera, and a cell phone or audio recorder ... camera for the visuals, phone for the audio. Please don't think you can just use your phone. Your Vlog will look awful, sound awful, or both. A poor quality Vlog will insult your viewers ... you will lose them! Professional content creators always use a good camera and a seperate voice recorder (don't be fooled, you can't cheat). The video below will show you the quality of visuals you should be aiming for, and give you a few hints for the content...


	Added benefits of a Vlog link
	There are several hidden benefits to using a Vlog link with your on-line newspaper ad' ... for example: Getting people to visit your website is becoming increasingly difficult ... BUT ... if you stored your Vlog on your site, then you would do much more than simply capture a visitor every time your ad' was tapped. Put your contact details and other media links directly under your Vlog ... like so: 234 Kanna Street, Hermanus, South Africa : lawrence@aktileda.co.za : 076 066 9200

	By doing this you will not only have captured a website visitor but will have put that visitor onto a concise retail path, thus: Advert - Sales Pitch - Business Location - Business Information - Contact Adding a Vlog link has turned a simple on-line newspaper or magazine ad' into a formibable marketing and retail sales tool. Now ... tap on the link below and go back where you came from ... to ACTIVE Marketing on the CONTENT Types page

...and they arrive here!

Your sales pitch opportunity

Why is the Vlog so important?

The data technology conundrum

What makes a good Vlog?

Added benefits of a Vlog link