Vlog Advertising

	Your Vlog is playing ... NOW!

	Person to person selling
	You are speaking directly to each viewer individually. It's as close to person-to-person sales as you can get. From this moment you have left the fixed dimension of newsprint far behind. Your viewer is watching a professionally produced mini TV program ... real people advertising a real business in real time. (Don't panic ... 2 people with a back-pack of gear is all it takes to film the program!) After it's published, things get really interesting. You need to remember that your Vlog is hosted by a social media platform.
	That means algorithms!
	On a social media platform, viewer activity triggers algorithms ... and these days, algorithms are powered by Artificial Intelligence. While your viewer is watching your Vlog, AI analyses the meaning and intention of your Vlog and sends "Suggested Content" notifications to people who view similar content ... some of whom will watch your Vlog later ... which will trigger the system again and so on.
	Let's take a moment to explain...

	Why a Vlog not a website as the foundation for a campaign?
	An up to date website will always be a valuable general marketing asset, but it's a useless tool to link to a specific advertisement. A website is not a social media post so it doesn't trigger any media algorithms. A website is a marketing dead-end. A Vlog on the other hand, must be posted to a social media platform, and hence triggers the very latest algorithms by default ... promotion is guaranteed. A Vlog exploits the mechanics of social media ... for free ... to advertise your products to the widest possible audience.


	The technology is here and now
	We are running ad-linked Vlog Marketing for clients now. The technology is in place, up and running nicely. Our favoured news producers have everything ready to run your Vlog. These publications reach tens of thousands of readers. Vlog Marketing is bringing a new era of interactive and immersive content to the newsprint experience. One question comes to mind though... In this ever changing technological world, are you sure, I mean absolutely certain, that you want (or have the time and skills) to do your own marketing?