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This is the tough part...!
This is the part of marketing that most marketing companies don't mention
... they don't tell you that effective marketing is a lot of hard work that you probably don't want to do.
Active marketing is like going to the gym, it only works if you do it!
Active Marketing all about direct communication...
Active Marketing definition:
Active marketing engages with, invites and rewards real people personally, to visit your business, try your products and buy your products.
...now think human:
If you started a new business would you simply open your office door and just hope passers by walk in and buy your products? (Yes, some business owners really do!)
Or do you think that organising a launch promo event, advertising it on your social media and (most important) personally inviting people to attend (through a WhatsApp group for example), might work better?
So what is Active Marketing?
Active marketing is all about dealing directly with people; finding ways to communicate with them and interact with them.
Active marketing is about creating reasons to invite people to visit, buy from and return to your business.
Sounds like all this will cost money!!
Well, let's take a product promotion as an example. The ideal product promotion sets up a 2-way street between you and a supplier. He supplies some product for a reduced price (often for free!), and you supply the promo event ... along with a mountain of marketing exposure.
So yes, active marketing does cost money and does need a lot of effort, but do it right and it's time & money well spent.
The role of Aktileda in active marketing:
Logically enough, we would create that mountain of marketing exposure from your promo event, but marketing should be more than this.
True corporate marketing must be a trusted partnership between client and marketing company.
A marketing specialist can take a fresh ... and unbiased ... look at your business from a different perspective, then advise you how to move forward and improve your customer base.
Active Marketing .. in a nutshell:
Active marketing is the force that drives the casually interested potential customer to move through the natural stages of human retail behaviour, to become a regular customer.
But remember...
Marketing is not business rescue. Marketing can only support and up-lift a potentially successful business, and nothing more.
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