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So, you want to create a brand...

Thoughts of turning your business into a brand really only apply to a growing multi-product and/or multi-venue business. If you have decided to take that step, let's begin by making sure you understand what a brand is ... and it will probably come as a surprise!
 
 
The definition of a brand:
A brand is the impression in the imagination of each individual person when they see a company logo or a product with that logo on it.
 
 
A brand personality & your logo:
Your logo is NOT your brand.
Your logo is the key to the impression that You want to give about Your business to anyone who sees it. So in a way your brand has a personality ... your personality.
 
Your personality is similar to others obviously, but your business brand must be unique. When we talk about unique personality, we're actually talking corporate image:

•   Your logo must be unique
 
•   Your business colour scheme must be unique
 
•   Your retail area design must be unique
 
•   Your staff uniform should ideally be unique
 
•   Your marketing & advertising must look unique
 
AND - remember that the more competitive your market place, the more unique you must appear to be!!
 
 
Creating a brand:
Building a brand is the bringing together of all the activities that go into creating your corporate image; that imagined impression.
 
You could compare a brand to a complex machine that must run continuously. It must always make a clear and pleasing sound to anyone who comes near it.
 
•   You design the machine by defining its' personality.
 
•   You manufacture the machine by building & publishing a store of on-line focused marketing content and advertising over time.
 
•   You run the machine by continually refueling it with new marketing content and advertising.
 
 
The role of Aktileda:
It will take many months of consistent and continual marketing work to create a brand. It will take time and money!
 
This is why marketing at a corporate level is a trusted business relationship in the truest sense.
 
Your marketing company must partner with you intellectually. You must trust the ability and judgement of your marketer to create marketing and advertising content and activities that re-affirm your brand personality and maintains your brand corporate image.
 
Aktileda is your brand creator...